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Roughly 50% believe they have ‘some control’ over who gets to see their data on Facebook. Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material impact on Facebook’s usage. Advertisers haven’t curtailed their...

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative....

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency,...

Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI. Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day....

For now, the feature is available to a limited set of partners and businesses on Instagram.   Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature...

Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts. Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now...