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The Federal Communications Commission (FCC) has established the 5G Fund for Rural America in a bid to close the digital divide. Because of the sprawling nature of the US and its large geographic footprint, there is a long-recognized digital divide between urban areas and rural...

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Ready to explore the advanced nuances of technical SEO? Craving a deeper understanding of Google Ads? Searching for fellow in-house SEOs who understand your particular...

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots. Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced...

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately,...

The US Department of Justice has officially filed antitrust charges against Google, accusing the search giant of monopolistic practices regarding its search business. DOJ officials have been investigating Google for some time, with Attorney General William Barr pushing for a...

GM has announced it is investing at least $2 billion to increase production of its electric vehicles. The company plans to transition its Spring Hill, TN factory to electric vehicle production, making it the third one equipped to do so. The all-new, electric Cadillac LYRIQ will...

Microsoft unveiled a major change as part of its Patch Tuesday yesterday, indicating some drivers may no longer work. Apple and Microsoft have both been increasing the security of their operating systems. A big part of that is digitally signing software to verify its...

There are some edge cases left with the indexing bug but those Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing issue has been resolved, outside of minor “edge...

Zoom has announced it will be rolling out end-to-end encryption (E2EE) beginning next week. Zoom quickly became the de facto standard for remote work and distance learning during the coronavirus pandemic. Unfortunately, the company made a number of security missteps early on,...

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to...