Month

As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research....

The UK is poised to dash Big Tech’s hopes with plans to reject calls for an option to appeal antitrust rulings. According to Bloomberg, the UK plans to use the Competition and Markets Authority’s new Digital Markets Unit to tackle Big Tech and keep companies in line. The unit...

Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to...

The Bing Image Widget that launched on August 22nd is now temporarily offline after Getty Images sued Microsoft over the feature. If you try to access the tool, you will be presented with a notice that the “Image Widget” has been “temporarily removed the beta.” Here is a picture:...

In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. You should see the Review...

The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it eliminates one of my favorite and most-used features: “search nearby.” It’s now also somewhat harder to access multiple results on a...

A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of...

Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs. Last week, BrightLocal published the Local SEO Industry Survey 2014, which is an annual exploration into the state of the industry for SEOs serving local...

Microsoft may be on the verge of pulling off one of its biggest coups yet by securing Amazon as a customer. Amazon and Microsoft compete in the cloud computing space, with the companies being the first and second-largest cloud providers respectively. Despite being rivals, a new...

Up to four paid business listings will display with direction and click-to-call links. Google announced another addition to its lineup of  mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses...