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Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports. Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block...

After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the...

These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party committees. Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal...

Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global...

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...

A recent Congressional hearing revealed that Facebook’s policies regarding fake news and posts that encourage violence need to be revamped. Now the social media giant is finally taking steps that will allow the platform to take down hateful and violence-inciting posts....

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1...

Online and offline brand conversations occur in two vastly different ecosystems. The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds...

Kayvon Beykpour, the co-founder of Twitter’s Periscope video app, will head up the company’s product team. Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the...

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1...