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New York Times Pushes Back a Return to the Office

In what is becoming an all-too-familiar routine, The New York Times has announced it is pushing back its return to the office. After more than a year of working remotely, many companies have been eager to have their return onsite. Many were shooting for sometime in September as...
Posted On 30 Sep 2021
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Bing Ads Unveils Better Reporting

Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily,...
Posted On 29 Sep 2021
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Google tests showing Analytics data in Search Console with ‘Insights’

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users...
Posted On 28 Sep 2021
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How to prove SEO ROI and overall business impact

Explain what success means and how to achieve it. Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way...
Posted On 27 Sep 2021
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PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to...
Posted On 25 Sep 2021
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Verizon and the NFL Extend 5G Partnership For Another 10 Years

Verizon and the NFL have extended their 5G partnership for another 10 years, bringing 5G innovations to NFL stadiums around the US. Verizon has been working with the NFL for years to help transform all aspects of the game, from 5G-powered AR to improved coaching, scouting,...
Posted On 24 Sep 2021
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China Limiting Minors’ Usage of the Chinese Version of TikTok

In yet another attempt to limit the impact of technology on young people, China is limiting Douyin usage for those under 14 to 40 minutes a day. Douyin is the Chinese version of TikTok and is wildly popular in the country. Despite the app’s success, China is working to minimize...
Posted On 23 Sep 2021
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Bing Shopping As A Poster Child For Consumer Confusion About Ads

Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at...
Posted On 22 Sep 2021
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Do you follow the Google guidelines?; Wednesday’s daily brief

Also, Target impression share in Microsoft Advertising grows. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...
Posted On 21 Sep 2021
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AMC Will Accept Bitcoin as Payment

AMC has announced it will start accepting bitcoin as payment by the end of 2021. In an earnings call Monday, AMC CEO Adam Aron said all US theaters would accept bitcoin, for both tickets and concessions, if the purchase is made online. The company plans to have the necessary...
Posted On 20 Sep 2021
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