Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...
Posted On 28 Feb 2019
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How to Offer Free Tools to Drive Email Collection and Leads

You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts...
Posted On 27 Feb 2019
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VMware CEO: Why Can’t We Build the Telco Network Like the Clouds?

VMware CEO Pat Gelsinger suggests that with the advent of 5G the telco network should be built like the clouds. “Why can’t we build the telco network like the clouds have been built for with scalability, flexibility, efficiency, and agility?” says Gelsinger. “That’s really the...
Posted On 26 Feb 2019
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5G Will Be the Fabric of Connectivity Around the World, Says Affirmed CEO

5G is really going to become the fabric of connectivity around the world, says Affirmed Networks CEO Hassan Ahmed. “The whole world is getting smarter,” he noted. “5G really brings blazingly fast internet access, new entertainment like virtual reality, and massive connectivity in...
Posted On 26 Feb 2019
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Opera Touch brings website cookie blocking to iOS

Last fall, Opera introduced Opera Touch for iOS — asolid alternative to Safari on iPhone, optimized for one-handed use. Today, the company is rolling out a notable new feature to this app: cookie blocking. Yes, it can now block those annoying dialogs that ask you to accept the...
Posted On 23 Feb 2019
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How to optimize your Instagram account for search engines

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however,...
Posted On 22 Feb 2019
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Bing Ads’ Competition Tab offers new insights, recommendations

The new Competition tab is now rolled out globally. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view...
Posted On 22 Feb 2019
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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific...
Posted On 21 Feb 2019
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Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal...
Posted On 20 Feb 2019
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General Says Chinese Hacking of IBM or the Air Force is Essentially the Same

The Trump administration on Thursday unsealed Federal criminal indictments against two Chinese nationals, accusing them of working for the Chinese government over the last 12 years to hack into computers and steal key technology from Western businesses and government agencies....
Posted On 20 Feb 2019
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