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As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however,...

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the...

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.                                        I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about...

Hundreds of IRS workers are skipping work during the partial government shutdown, taking advantage of a part of their union contract that allows them to miss work if a shutdown causes them “hardship,” while other employees are bowing out of work in a coordinated...

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising...

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been...

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018....

Facebook says it is offering the API to a select group before making it available more broadly. Facebook is launching an Ad Archive API for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. Announced in May when...

The company says it wants to provide publishers with more visibility into how their organic content is performing. Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in...