Huge Wave Of Digital Transformation, Says Salesforce CEO

“There’s a huge wave of digital transformation,” says Salesforce co-CEO Keith Block. “A lot of these different technologies are coming together. I have the opportunity and Mark has the opportunity to go around the world and talk to a lot of other CEOs. There’s just this huge...
Posted On 27 Aug 2019
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Google rolls out maximize conversion value smart bidding strategy

It is now available in all Search campaigns. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the...
Posted On 26 Aug 2019
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Imagine If IT Had One Tool To Fix Anything

“Imagine if IT had one tool to fix anything,” says the Chief Creatologist at Dell Technologies Joe Batista. “That’s nirvana. That’s not reality, because I have tool fatigue. I need to get to that simplicity. That’s public enemy number one for us. Now, today, with the influx of...
Posted On 26 Aug 2019
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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will...
Posted On 21 Aug 2019
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Zebra Tech Tracking Technology Integrating Deep Into Sports and Business

“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would...
Posted On 20 Aug 2019
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Intel CEO: I Was Blown Away By Mobileye’s Autonomous Driving Technology

“I went back to Israel a few weeks ago and I was blown away by how fast and how quickly their autonomous driving technology has developed,” says Intel CEO Bob Swan in reference to Mobileye. “We went through the streets of Jerusalem. Their technology increasingly builds our...
Posted On 19 Aug 2019
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What’s up with the unconfirmed Google search ranking updates in July?

Google’s Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it Between July 11 and July 18 the search industry picked up on somewhat significant volatility in the Google search results rankings. This was picked up by...
Posted On 14 Aug 2019
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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it....
Posted On 12 Aug 2019
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Uber CEO: We Expect This Business To Be Very Profitable

“Not only do we expect to hit cashflow break-even, but we expect this business to be very profitable at maturity,” says Uber CEO Dara Khosrowshahi. “I think that going forward our spending declines as a percent of revenue. So when you’re growing trips 35 percent year on year your...
Posted On 10 Aug 2019
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Bing Ads bad account takedowns doubled in 2018

Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing...
Posted On 10 Aug 2019
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