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Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC. Dynamic content on category pages Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such ...

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important to...

The conversion data import solution is coming out of beta. Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available...

The National Advertising Division sided with Charter Communications, saying YouTube should stop claiming it is “$600 less than cable.” The NAD investigated YTTV’s ad in response to a complaint by Charter. Ultimately, the NAD found that it was very difficult to make a direct price...

Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a...

The US government is going all-in in its efforts to catch up with China in the EV space, loaning Ford $9.2 billion to build three EV battery plants. China is the world leader in EV battery production, a fact that has become a growing concern for western leaders amid a push to...

According to a recent study, in 2020 alone, nearly 5.4 million students took at least one class on the Internet. The practice has gotten so popular that about 10% of all postsecondary institutions now offer online courses of some kind, a trend that shows no signs of slowing down...

Apple’s Mac shipments have plummeted 40% in one of the clearest signs yet that the pandemic-fueled heyday is over. Apple normally bucks most PC sales trends, maintaining healthy numbers regardless of the overall state of the industry. According to a report by IDC, even Apple is...

Walmart has announced a major initiative aimed to invest in its workers, including raising wages across the company. Companies in various industries have been laying off workers left and right, but Walmart is going in the exact opposite direction, paying the workers it has even...

“Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call...