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So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click...

The biggest factors that influence the decision to purchase a new SEO tool. The SEO industry is constantly changing and evolving.  Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay...

On the heels of the company opening its first store in India, Apple may finally be making headway in its efforts to launch Apple Pay in the country. According to TechCrunch, Apple has been holding talks with Indian authorities, as well as banking officials, in an effort move...

The US government is going all-in in its efforts to catch up with China in the EV space, loaning Ford $9.2 billion to build three EV battery plants. China is the world leader in EV battery production, a fact that has become a growing concern for western leaders amid a push to...

I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since...

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search...

Apple has announced an expansion of its Self Service Repair program, adding support for the iPhone 14, as well as the M2 MacBook Air and MacBook Pro. Apple has been slowly rolling out its Self Service Repair program, adding support for additional products and models. Today’s...

Here are nine tips to ensure you’re giving each webpage the best possible meta description while satisfying the pixel limit. Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta...

Both advertisers opted to drive users to their own sites instead of YouTube. As the Patriots’ Tom Brady was showing fans and foes alike why you should never count the seasoned veteran out, 84 Lumber was showing marketers how an advertising newcomer can make a major splash on a...

Chris Licht’s run as CEO of CNN is over, with the executive leaving the company after just 13 months at the helm. Licht’s run as CNN’s CEO has been filled with controversy, missteps, and a precipitous decline in ratings. According to The New York Times, those missteps ultimately...