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Why every PPC manager needs to automate more

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value...
Posted On 30 Sep 2019
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Google won’t pay French publishers copyright fees, will limit content in search results instead

Publishers will need to give explicit consent to Google to show more of their content, says the company. Last year, after an extended public debate, the European Parliament passed a controversial and sweeping new Copyright Directive. In part, it was intended to harmonize and...
Posted On 27 Sep 2019
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Google Chrome Revealed As Cause of Mass Mac Pro Failure

Earlier this week, studios and video shops in Hollywood and around the country went into collective panic mode when their Mac Pro workstations refused to reboot. News started hitting Twitter September 24 as Mac Pros started slowly crashing and refusing to boot up again. Almost...
Posted On 26 Sep 2019
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Google Scores Win In “Right to Be Forgotten” Case

Google received a welcome victory in the European Union’s highest court in relation to the EU’s “right to be forgotten” rules. For the past five years, EU citizens have enjoyed the right to have search engines remove embarrassing or outdated information from their indexes. At the...
Posted On 25 Sep 2019
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Amazon Announces Voice Interoperability Initiative—Leaves Out Apple and Google

There’s no doubt that virtual assistants and AI-based voice services are one of the next big things in the technology industry. Long the stuff of science fiction, voice-based computing represents the next leap in computer interface and usability paradigms. As a result, virtually...
Posted On 25 Sep 2019
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Why we need to think of entities and the future of SEO

It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies. Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things...
Posted On 24 Sep 2019
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Oracle Unveils Free Cloud Services In Bid to Take On Rivals

It’s no secret that Oracle has its sights set on the cloud infrastructure market, which is currently dominated by Microsoft and Amazon. Oracle’s latest attempt to pry open the market is their most ambitious yet. On September 16, Oracle announced a new, free tier of cloud...
Posted On 23 Sep 2019
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Chevron, Schlumberger and Microsoft Announce Collaboration to Create Oil Field Intelligence Platform

In what is considered to be an industry first, Chevron, Schlumberger and Microsoft have announced a three-party collaboration to accelerate the development of petrotechnical and digital technologies. DELFI is a stable, secure and open cloud-based environment for E&P software...
Posted On 21 Sep 2019
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Business Prioritizing Digital Transformation For Competitive Advantage, Says Equinix CEO

“We’re seeing right now continued strength across our business because people are prioritizing digital transformation as a way to gain competitive advantage,” says Equinix CEO Charles Meyers. “The reality is people who are responding well to that are thriving and people that are...
Posted On 20 Sep 2019
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Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple...
Posted On 19 Sep 2019
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