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Audiences are fluid, so reaching them now means showing up when and where they watch the video content they love instead of appearing on the large-screen television during prime time in the family room. This explains why the Google NewFront seemed to be the right time and place...

Google DeepMind research breakthrough enables a high performance alternative to transformer-based models that uses less resources Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of...

It can go live at Google I/O in May but likely not on queries with ads. Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact,...

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential. Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign...

Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report. Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you...

Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report. Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max...

Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site. How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and...

Explore the growth of voice search, its impact on user behavior and search, and what it means for the future. “OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your...

What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft. Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your...

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline. Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to...