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Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective....
Posted On 31 Aug 2018
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Bing Ads Bans Cryptocurrency Advertisements

Advertisers who want to use Bing Ads to promote the sale of cryptocurrency, the digital asset such as Bitcoin and others, are not going to be able to do so in June. Bing announced they will be disallow cryptocurrency advertising on their platform. In June, Bing Ads will implement...
Posted On 30 Aug 2018
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Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking

A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking. A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking class action...
Posted On 29 Aug 2018
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Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past...
Posted On 29 Aug 2018
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Bing Now Supports JSON-LD For Schema

Jon Henshaw posted on Twitter that Bing now supports JSON-LD for Schema markup and structured data support. Search Engine Land received confirmation that Bing now supports JSON-LD, which has become the preferred markup method for most developers these days. Bing previously only...
Posted On 29 Aug 2018
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Google Cloud Introduces VPC Flow Logs, Allows Users to Collect Network Telemetry at Various Levels

Last Thursday, Google introduced a new feature to its Virtual Private Cloud (VPC) users for tracking network operations between their servers in the Google Cloud. Called VPC Flow Logs, the tool logs and monitors all network flows sent from and received by the virtual machines...
Posted On 29 Aug 2018
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The End is Near: Net Neutrality Rules Set to Expire on June 11

The Federal Communications Commission (FCC) has announced that net neutrality protections will be repealed on June 11, 30 days after the notice was filed on Thursday. Alongside the expiration, new rules governing Internet service providers will also take effect. According to FCC...
Posted On 29 Aug 2018
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Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability

Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability. A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This...
Posted On 29 Aug 2018
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BingBot As GoogleBot? Maybe, If It Crawls Google’s PageSpeed Tool

A savvy webmaster was curious when he noticed that BingBot was crawling his site from Google IP addresses. Did Google acquire Bing’s crawler? Was it some sort of fake bot trying to rip off content? The question was brought up at Stack Exchange: As it shows, user-agent shows...
Posted On 28 Aug 2018
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Billable SEO Time Survey Results

Many SEOs bill by the hour or offer monthly pricing plans. I asked the SEO industry months ago how much of your time is billable. I wanted to share the breakdown of the 140 results we collected. How Much Of Your SEO Time Is Billable? Forum discussion continued at HighRankings Forums.
Posted On 28 Aug 2018
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