Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions. The marketing measurement picture as we head into 2025 is complicated....

Snap’s revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok’s users. Snap is shaking up how creators make money on its platform. The...

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market. The global advertising market is set to exceed $1 trillion...

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. Understanding the interaction between Performance Max (PMax) and Search...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis...

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more. Once brands decide to start a PPC program, they often want to get moving...

The ongoing scrutiny of Google’s Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting. The U.K.’s Competition and Markets Authority (CMA) is closely monitoring...

Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting. Google is rolling out new curation tools within Google Ad Manager to...

Recently, Shanghai Matwings Technology Co., Ltd. (‘Matwings’), a global leader in AI-driven protein design, announced the successful completion of Series A funding...

ecozy, a leading brand in home appliances, is thrilled to introduce the Smart-Panel Nugget Ice Maker — a groundbreaking innovation designed to elevate the home ice maker...

We have the pleasure of inviting you to our 2025 Sustainability seminar which will be hosted the day after our 2024 year-end report. During the seminar, we will address ASSA...

Fiduciary In A Box (FIAB), the leading SaaS platform for ERISA health and retirement plan compliance, has announced a groundbreaking partnership with Homa Health, an...

CAE has been awarded on the Forbes list of the World’s Top Companies for Women 2024. This prestigious award is presented in collaboration with Statista, the...

Officials from five Chinese departments including the Ministry of Commerce (MOFCOM), the Ministry of Foreign Affairs and the People’s Bank of China vowed to promote the...

After a year of B”ig Bang collaborations including “Black Myth: Wukong”, Official TV, Laser Cinema, Xbox compatibility and world-class sponsorships from...

TOPPAN Digital Language (TDL), a leading provider of language solutions for high-risk and business-critical content announces the launch of the “STREAM AI”...