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After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads. Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such...

Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch. Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new...

A Facebook spokesperson says they’re in the ‘beginning stages’ of placing video ads in Messenger. After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of...

The company announced a number of new initiatives to stop the spread of misinformation on the platform. Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to...

Twitter’s in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets. Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global...

Roughly 50% believe they have ‘some control’ over who gets to see their data on Facebook. Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material impact on Facebook’s usage. Advertisers haven’t curtailed their...

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative....

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency,...

Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI. Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day....

For now, the feature is available to a limited set of partners and businesses on Instagram.   Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature...