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Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising...

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been...

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018....

Facebook says it is offering the API to a select group before making it available more broadly. Facebook is launching an Ad Archive API for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. Announced in May when...

The company says it wants to provide publishers with more visibility into how their organic content is performing. Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in...

Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports. Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block...

After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the...

These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party committees. Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal...

Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships. Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global...

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...