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Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend...

Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial...

The Special Committee of the Board of Directors (the “Special Committee”) of Paramount Global (NASDAQ: PARA, PARAA) (“Paramount” or “the Company”) today confirmed that it has unanimously approved a merger agreement between Paramount and...

Out of hundreds of applicants to the bipartisan Tech Hubs program, 12 Tech Hubs to receive implementation grants totaling $504 million America Achieves calls for additional appropriations, already authorized by Congress with bipartisan support, to meet local demand for Tech Hubs...

John Couris, president and CEO of Tampa General Hospital (TGH), has been recognized as a top health care leader in the U.S. by Becker’s Hospital Review in its list of “Great Leaders in Healthcare” for 2024, which highlights leaders across the industry who are...

This year, for the first time, social video will account for over 10% of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content. Spoiler alert: It’s not just while scrolling clips on TikTok....

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft....

Creators can utilize this data to make informed decisions about how to best optimize future content. YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the...

The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience. Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive...

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t...