It is now available in all Search campaigns. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live...

Google’s Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it Between July 11 and July 18 the search industry picked up on somewhat significant...

AMP-enabled sites will display as previews on image search results. Google has launched “Swipe to Visit,” an Images search feature that displays a preview of an AMP-enabled website’s header after a user selects an...

The Verizon Media transition helped propel Microsoft Advertising’s shopping ad growth among Merkle’s client base last quarter. Ad spend growth on Google search ads slowed while desktop spend on Microsoft...

Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them. Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be...

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Branded keywords, or keywords that include the name of the advertiser bidding...

Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results...

Negative keyword management is also now available in the Google Ads app. If you wanted another sign that Google is not backing away from responsive search ads (RSAs), even though they are still in beta, here’s one:...

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more...

App marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined,” according to Kenshoo’s Q1 2019 Quarterly Trends...

The Justice Department announced Wednesday it would hold a Thursday morning press conference at 9:30 a.m. in conjunction with the release of special counsel Robert...

“It’s a great day for us to be first in the world with 5G smartphones and turning on the network,” says Verizon CEO Hans Vestberg. “We decided to turn it on today (8 days...

Friday’s shootings that left at least 49 people dead at two mosques in New Zealand may put a new focus on the country’s approach to firearms safety. A 28-year-old...

Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my...

The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset these increases...

VMware CEO Pat Gelsinger suggests that with the advent of 5G the telco network should be built like the clouds. “Why can’t we build the telco network like the clouds have been...