While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Branded keywords, or keywords that include the name of the advertiser bidding...

Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results...

Negative keyword management is also now available in the Google Ads app. If you wanted another sign that Google is not backing away from responsive search ads (RSAs), even though they are still in beta, here’s one:...

Yesterday, as expected, Google added a link to the footer of the lyrics box to show who they licensed the lyrics from. So now Google can fully say who they got this content from. But what I found even more...

The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently...

How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.   SEATTLE — Frédéric Dubut, lead of the spam team at Bing and Fili Wiese, a former Googler who worked on...

Google says it is making progress, but there are still days for which reporting is inaccurate. Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and...

The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Google’s Assistant is on a billion devices. Google sees it as a kind of connective...

Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my...

The recent USPS shipping structure changes will increase retailers shipping costs, says Rakuten CEO Mike Manzione. What Rakuten does is help retailers offset these increases...

VMware CEO Pat Gelsinger suggests that with the advent of 5G the telco network should be built like the clouds. “Why can’t we build the telco network like the clouds have been...

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors...

Rakuten CEO Mickey Mikitani says he’s happy he didn’t choose to use Huawei and ZTE. “I kind of sensed the potential risk even if it’s only one percent” said Mikitani. “I told...

After years of impressive growth, the U.S. solar industry continues to shrink under President Trump. The Solar Foundation on Tuesday released the National Solar Jobs Census,...

Why AI should be part of your strategy. Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users...