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It is now available in all Search campaigns. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the...

“Imagine if IT had one tool to fix anything,” says the Chief Creatologist at Dell Technologies Joe Batista. “That’s nirvana. That’s not reality, because I have tool fatigue. I need to get to that simplicity. That’s public enemy number one for us. Now, today, with the influx of...