‘Swipe to Visit’ has arrived on Google Images

Why we should care

Visual searches allow users to efficiently scan and compare many offerings. Capturing high-quality images and optimizing them for search provides one more way for brands to attract users to their websites. This new UI feature may help AMP-enabled publishers get more traffic from their photos by putting their websites a single swipe away.

More on the news

• First announced at I/O earlier this year, Swipe to Visit makes use of AMP’s prerendering to generate a preview of the associated website.
• By swiping up on the preview, the user will be taken to the corresponding page and the publisher will receive a pageview.
• Google has said that publishers already supporting AMP don’t need to take any further action to enable Swipe to Visit on their images.
• Over the coming weeks, traffic data from AMP in Google Images will also be viewable in a Search Console performance report in a new search area called “AMP on Image result.”