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There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans.  There is a great controversy...

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount...

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own...

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read....

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller...

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however,...

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the...

Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments.                                        I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about...

Hundreds of IRS workers are skipping work during the partial government shutdown, taking advantage of a part of their union contract that allows them to miss work if a shutdown causes them “hardship,” while other employees are bowing out of work in a coordinated...