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Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. As search marketers, we are well aware of the power of...

SEMPO today issued two new press releases announcing the availability of new search engine briefings from two leading research firms. CEO of eMarketer Presents Latest Search Engine Research to SEMPO Jupiter Analyst Discusses Search Engine Industry with SEMPO

Just got notice that SEMPO elected a new board today. The thirteen Board of Directors that will serve a one-year term, starting in mid-March, are (in alphabetical order): Ron Belanger, Carat Interactive Chris Churchill, Fathom Online Barbara Coll, Webmama.com Koichiro Fukasawa,...

Organization’s background (history, business model, etc.) Website’s target audience Organization’s primary goal with an SEM/SEO campaign Overall marketing strategy Human Resources: Who’s involved or who will be involved? Competitors Alliances or business...

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite well this past year. SEMPO has been asked as a result of a...

A press released was announced today from SEMPO that they have elected three new board members. “The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow Pages Integrated Media...

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague)...

Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is to examine...

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.   Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search...