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Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly,...

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague)...

The problem is that this advice is lost upon what would appear to be a worryingly large portion of the SEO world. At critical points, the SEO community has proven that they are prone to not only making knee-jerk reactions, but then vehemently defending these reactions long after...

Getting higher rankings in online organic search results has always been associated with getting links from other websites. Before 2008, this was relatively simple, as what counted was the quantity and not the quality of backlinks. The more links existed to the given website, the...

Amazon Web Services (AWS) has announced the general availability of its serverless application service. After a brief beta testing phase, the AWS Serverless Application Repository, which was first announced in November of 2015, works as an app store where consumers can try out a...

Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a report released on Thursday, malware was discovered in the browser’s official Web Store. Using machine-learning algorithms, Radware was able to...

Walmart delivered on the online sales growth it hinted at after its less than stellar performance during the last holiday season. With its eCommerce sales seemingly ready to bounce back, the retail giant’s stocks traded higher on Thursday. Business analysts also believe...

Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description...