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Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. When campaign budgets are capped, it is more important than ever to get the best performance from...

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.   Some brick-and-mortar advertisers logged into accounts in late February to find...