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The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees. Google is getting ready to change how it presents content in search results pages in France and throughout Europe. This follows on the heels of the new European Copyright Directive that...

Publishers will need to give explicit consent to Google to show more of their content, says the company. Last year, after an extended public debate, the European Parliament passed a controversial and sweeping new Copyright Directive. In part, it was intended to harmonize and...

Google received a welcome victory in the European Union’s highest court in relation to the EU’s “right to be forgotten” rules. For the past five years, EU citizens have enjoyed the right to have search engines remove embarrassing or outdated information from their indexes. At the...

Robots won’t support the new UGC and sponsored link attributes, says Google’s Gary Illyes. The robots meta tag will also be treated as a hint, in accordance with Google’s new treatment of the nofollow link attribute, Webmaster Trends Analyst Gary Illyes tweeted on September 11....

Google is also adding two new link attributes, one for sponsored links and one for user generated content links. Google has announced Tuesday that today the nofollow link attribute (i.e. rel="nofollow“) will be seen as a “hint” rather than as a directive for ranking purposes. In...

It is now available in all Search campaigns. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the...

Google’s Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it Between July 11 and July 18 the search industry picked up on somewhat significant volatility in the Google search results rankings. This was picked up by...

AMP-enabled sites will display as previews on image search results. Google has launched “Swipe to Visit,” an Images search feature that displays a preview of an AMP-enabled website’s header after a user selects an image result. The user can then swipe up on the preview to load...

The Verizon Media transition helped propel Microsoft Advertising’s shopping ad growth among Merkle’s client base last quarter. Ad spend growth on Google search ads slowed while desktop spend on Microsoft Advertising had its strongest quarter in more than three years in the...

Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them. Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking...