Month

Negotiations likely to yield new terms for Search Alliance. According to a Reuters report, Yahoo and Microsoft have extended a negotiating deadline as they try to determine the form their search partnership may take over the next five years. The original deal was crafted during a...

Initially launched in the U.S. in April, now available worldwide in mid-October. Barry Schwartz on September 30, 2020 at 10:29 am | Reading time: 2 minutes In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping...

Canon is preparing to challenge Dutch company ASML with a new generation of nanoimprint lithography (NIL). ASML currently has a stranglehold on the lithography machines used to etch circuits onto chips. According a press release, Canon has released the “FPA-1200NZ2C nanoimprint...

Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. Digital marketers must often make projections when creating strategies for search engine optimization, PPC,...

Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here’s why they shouldn’t be. The role of demand generation...

VBScript is joining the list of long-time features that Microsoft is removing from future versions of Windows. VBScript gives users and developers the ability to use Visual Basic-like syntax for scripting and automation, as the company described in a documentation page: VBScript...

Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google’s new, open BLE beacon format, Eddystone. Imagine walking into your house and having your phone remind you to turn on its WiFi. Of course, you don’t have to...

Users can interact with the desktop ad format to inspect product features and details. In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone. Full screen ads in search results. The format is the result of...

Google writes a letter to the United States Intellectual Property Enforcement Coordinator opposing whole-site removal over DMCA complaints. TorrentFreak reports Google is opposing calls from piracy groups such as MPAA and RIAA to remove the whole site from the search results over...

Apple’s iOS 9 includes new technologies and features which may have implications for search marketers working on app indexing. Mobile apps have long posed an issue for search marketers. Because search engines have historically been unable to crawl and index in-app content,...