Details are scant in an alert currently showing in the Google Ads UI. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. What’s the notice? A notice that appears in...

Optimize shopping campaigns with n-grams. Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable...

Users will be asked to choose from among five search and browser apps in randomized order. In a European antitrust decision last year, Google was ordered stop compelling phone makers to pre-install Google apps to...

On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs...

Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue. Google recently redesigned and added features to its hotel search...

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this “recommended columns.” Google...

Google has been deprecating, killing off support for, their old AJAX crawling scheme since 2015. It has been dying a slow death but now Google’s John Mueller has said on Twitter is has been fully deprecated....

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is...

There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of...

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in...

Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that...

Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience. I’d imagine Facebook now looks back fondly...

Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app...

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an...

Yelp just released its financials for Q4 and full year 2015 with revenue of 153.7 million (up 40% year-over-year) for the quarter. Cumulative reviews grew 34% to approximately...

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one...