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What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers...

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of...

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a...

As more businesses are coming online, it has become important to pay more attention to SEO. You need to focus on the consistent growth of your website through SEO services.  If you are new to SEO and wondering how to constantly improve SEO and get higher growth, then we have got...

Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences. “Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,”...

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts. Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape...

Get insights, help causes and feel good. Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and...

In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources. Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now...

The Washington Post has shared a document outlining ‘proven strategies and guidelines’ around SEO and optimal site practices. The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want...

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization. There are countless articles about how to improve website rankings. In contrast, there are few about real life, large website SEO horror stories — the...