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Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic. Frustrated by inconsistent SEO results? Up to 80% of website changes intended to boost rankings have no impact or actually decrease traffic. Without proper measurement, SEO efforts waste time and...

Learn which page changes help SEO rankings and which don’t. Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for...

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. Indexing is really the first step in any SEO audit. Why? If your site is not...

Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it’s important to have a process in place to make sure you aren’t missing anything. To that end, we’ve collected 40 factors we recommend...

Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are:...

As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research....

Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs. Last week, BrightLocal published the Local SEO Industry Survey 2014, which is an annual exploration into the state of the industry for SEOs serving local...

Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here’s why they shouldn’t be. The role of demand generation...

What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers...

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of...