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Pages need to be optimized, linkable and have search opportunity to grow. Andrew Dennis on January 30, 2019 at 10:04 am MORE Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages...

American Airlines and Apple Music have closed a dealthat would give passengers access to the full library of Apple Music songs on AA flights. Apple Music’s more than 50 million songs will be available on any domestic American Airlines flight equipped with Viasat satellite wifi at...

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more...

Autonomous is an enormous technology, says Uber CEO Dara Khosrowshahi. Following the unfortunate accident that happened last year in Arizona, Uber took a retreat from autonomous vehicles. However, Uber has taken that time to rebuild how they are building that product. “It will...

Hundreds of IRS workers are skipping work during the partial government shutdown, taking advantage of a part of their union contract that allows them to miss work if a shutdown causes them “hardship,” while other employees are bowing out of work in a coordinated...

There will be real-time enterprise solutions based on 5G, says Verizon CEO Hans Vestberg. He predicts that this is a way to transform an enterprise. Vestberg also says that 5G will continue to aggressively roll out this year and that there will be a Motorola and Samsung 5G phone...

There will be real-time enterprise solutions based on 5G, says Verizon CEO Hans Vestberg. He predicts that this is a way to transform an enterprise. Vestberg also says that 5G will continue to aggressively roll out this year and that there will be a Motorola and Samsung 5G phone...

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know...

Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on...

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category...