Selling DB/CMS Developers the SEO Kool Aid

One of the common issues faced when designed a database-driven content management system is how to structure URLs in a friendly manner. Unfortunately, this is often the time when “Jack SEO” the search engine optimization expert clashes with “Joe Sitback,”...
Posted On 28 May 2018
, By
off

Google: We Don’t Always See Links With OnClick JavaScript Events

We all know how good Google is at understanding and crawling JavaScript, AJAX and complex web pages in many forms, but Google’s John Mueller said, when it comes to discovering links within onclick events in JavaScript, sometimes Google is not able to follow such links. John...
Posted On 24 May 2018
, By

Pump the brakes: SEO and its sweeping statements

The problem is that this advice is lost upon what would appear to be a worryingly large portion of the SEO world. At critical points, the SEO community has proven that they are prone to not only making knee-jerk reactions, but then vehemently defending these reactions long after...
Posted On 22 May 2018
, By

Search Community Is Heart Broken Over Matt Cutts Wife Passing Away

Matt Cutts posted on his personal blog some terrible personal news that explained his wife passed away this week. Matt never mentioned his wife by name, but always referenced he had a wife and how much she has meant to him. I was always felt a deep sense of love and admiration in...
Posted On 17 May 2018
, By
off

Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so...
Posted On 09 May 2018
, By
off

Google Helps An SEO Try To Land A Job At A Large Publisher

In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with his SEO skills. So he asked some questions about how really large...
Posted On 30 Apr 2018
, By
off

Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials

We’ve been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world. After a relatively lengthy wait, Google has started to...
Posted On 30 Apr 2018
, By
off

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTube Apr 18, 2018 by Greg FinnA new video ad format brings video to mobile...
Posted On 27 Apr 2018
, By
off

Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their...
Posted On 26 Apr 2018
, By