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In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it...

As SEOs we know outreach for backlinks has to be done in order to give the websites we are working on the backlink authority it needs. With backlinks being one of the top three ranking factors (depending on which study you’re reading) there is definite value in doing outreach....

Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’...

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors. So, if you want your website to rank higher than your competition on search engines, a proper link building...

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast. Today SEO involves loads of practices...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO...

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more...

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a...

More than 20 questions to ask location-intelligence companies. This is the first installment of my new Search Engine Land column, “On Location.” It will focus on local SEO, location-based marketing, location intelligence, relevant consumer behavior trends and online-to-offline...

A new survey from BrightLocal offers a window into the state of agencies doing local SEO. The survey polled roughly 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises. The results overall describe a market segment that faces...