Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple...
Posted On 19 Sep 2019
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BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool

The tool is designed to help SEOs and businesses more easily track local algo changes. BrightLocal has launched a new free tool called “Local RankFlux,” designed to alert marketers to changes in local search rankings across multiple industries. Exclusively focused on the Google...
Posted On 13 Sep 2019
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Quick wins for Magento SEO

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will...
Posted On 21 Aug 2019
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The power of page speed: Practical tips and tools to speed up your site

As regular users of the Internet, we all want what we’re searching for to appear instantly. Therefore, in 2010, Google released the PageRank algorithm, which made website and page speed a high ranking factor for crawlers to assess and rank in search engine results pages....
Posted On 05 Aug 2019
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Here’s another sneak peek at the SMX East agenda

The complete agenda will be live next week… but until then, here’s another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC! I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the...
Posted On 22 Jul 2019
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Research: The most common SEO errors

Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post. My article is developed on the basis of unique research. Every SEO specialist...
Posted On 19 Jul 2019
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Most SEOs Say Site UX Can Impact Your Google Rankings

Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was “Good UX impacts rankings.” The responses available were “directly,” “indirectly,” or “neither.” Only 6%...
Posted On 13 Jul 2019
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Six HTTP status codes most critical to your SEO success

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort to get...
Posted On 08 Jul 2019
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Search Marketing Benchmark Report for SaaS

In your current search marketing efforts, how do your results compare to the industry benchmarks? The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is...
Posted On 06 Jul 2019
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Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and...
Posted On 15 Jun 2019
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