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Conscious SEO is about being conscious about all the stake holders with your content. In December I drove down to DC to interview Matt Cutts and before I sat down with Matt, I interviewed two SEOs in the DC area. The first was Sarah Teach, the Evergreen Content SEO Lead at The...

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can...

The tool helps advertisers better understand post-click user behavior and engagement on landing pages. Microsoft Clarity, the company’s free tool to help site owners better understand visitor behavior, will be integrated with Microsoft Advertising as a pilot program, th...

Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. The latest edition of Google Ads Editor has been announced and includes many new features and views: What’s new? Overview page: A new view...

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year. After launching as a beta in October 2020, Google Ads has rolled out Performance Max campaigns to all advertisers, the company announced Tuesday....

While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You’ll want to ensure you are in a position to power back during the recovery. Though digital marketers felt pressure before to justify their marketing spend, this...

Initiative faces the challenge of gaining publisher and consumer adoption. A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite...

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has...

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to...