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Plus, Facebook’s aging user base and what it means for advertisers. George Nguyen on October 26, 2021 at 10:00 am Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this...

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive...

In this webinar, learn how to maximize your return on search investment and get ahead. The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June...

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Paid search practitioners have expressed a lot of frustration over the...

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are...

Use these tools to quantify unknowns and real-life scenarios. Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending a strategy that you genuinely believe to be the best marketing decision for the...

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn...

By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid. Google will move AdSense from a second-price auction model to a first-price auction by the end of 2021, the company announced Thursday. There is no action for...

Plus, PPC targeting tactics for every stage of the funnel Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...

Plus, the conundrum of in-house career progression Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered...