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Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads. We’re less than a month into the year, and one clear trend is emerging for Google: the search giant is in for a lot of legal and legislative...

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features. PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the...

The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error. When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and...

Google is moving quickly to a future of data modeling. Here’s how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new,...

Learn best practices for building campaigns that deliver. Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the...

Trusted education and career development will be two of its primary functions. The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A...

An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads...

Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a...

Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:...

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right...