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Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here’s what that looks like. Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve...

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...

Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will. Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns...

Instacart’s self-service platform, Ads Manager is getting a noticeable update. The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made...

In the US, YouTube is the second most frequently used service for consuming podcasts. Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and sele...

The four different placements are available to advertisers in the Search Ads dashboard. Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing...

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting. Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations....

Is paid search automation right for your business? Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of...

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. George Nguyen on December 23, 2021 at 3:20 pm | Reading time: 13 minutes In 2021, PPC professionals navigated changes in keyword match...

It’s important to leverage the right automated features in Google Ads to properly control and steer your campaigns. To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them...