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Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely. In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently testing...

Here’s the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online. Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However,...

Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign...

Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control. As I write this article, I see the irony in the headline… Learning to trust three major platforms – Google, Bing (I refuse to call it...

Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more. Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its...

Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns. Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two...

Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning. Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected...

Start laying the groundwork to build a culture of data within your organization by following these four tips. As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects....

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME. Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject...

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in...