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Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns. Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of...

A clearer picture has emerged with how ads will be natively integrated into Google’s new Search Generative Experience. Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements...

Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface. Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across...

Google has added a new welcome tutorial, made changes to the Suggested for you section and more. Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss...

If you’re a PPC advertiser, chances are your company is pouring money down the drain bidding on brand terms. How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are...

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization,...

First-click, linear, time decay, and position-based attribution models will all be deprecated later this year. Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will...

Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success. Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad...

Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers. Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires...

The new features aim to increase efficiency and help advertisers better target their campaigns. Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia...