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Personalize your marketing with dynamic content. Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting...

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to...

As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. It’s been a big year for text ads. Google (my employer) introduced responsive search ads in...

Live Webinar: Tuesday, September 18, at 1:00 PM ET (10:00 AM PT) Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital...

Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT). In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected,...

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up...

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of...

My Client Center In most situations, it can actually be ideal to have one account. The benefits to one account are ease of management and the aggregation of data for ease of reporting. Campaign structure A buttoned-up account structure probably won’t make or break performance....

I promised you more was to come after I wrote the entry here named Danny Sullivan & Chris Sherman Resign from SEMPO, and it came in the way of more posts over at HighRankings. In a thread started by Jill from HighRankings named Discuss Sempo’s Sept. Newsletter, where...

Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent spike in sales leads with a recent spike in actual sales. As I...