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Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value...

Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer...

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco....

Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help. There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into...

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts. And it’s even possible to paste scripts from Google into Bing Ads where the system will automatically change the code as needed...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to...

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are...

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC. Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a...

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The...

If you do not know about SEMPO, The Search Engine Marketing Professional Organization is all about education and awareness to influence increased budgets towards the SEM industry. �SEMPO is a non-profit professional association working to increase awareness and promote the value...