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Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again...

What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of...

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards...

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we...

The real problem in paid search right now is our belief that we can track everything. Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago....

Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads...

Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch. The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most...

PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year. During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match...

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic...

Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try...