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Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Ready to explore the advanced nuances of technical SEO? Craving a deeper understanding of Google Ads? Searching for fellow in-house SEOs who understand your particular...

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to...

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The most important thing I’ve learned from my 15 years of PPC...

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can...

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly...

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. This past December, Google communicated changes to its Google Ad Grants program....

Mobile was responsible for 54 percent of paid-search ad revenue last year. The IAB and PwC today released its Internet Advertising Revenue Report, which asserts that digital advertising is now officially bigger than TV advertising in the US. Digital ad spending reached $88...

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in...

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the...

The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform. Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite...