Category

Advertisers will need to use call or location extensions to display phone numbers. The free phone call ride is coming to an end for PPC advertisers. Back in April 2013, Google stopped allowing advertisers to put phone numbers in their AdWords ad copy. Today, Bing Ads announced a...

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which...

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. I’ve been in the paid search industry for a nearly a decade. A lot...

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. This is the first of a three-part series about SEM account management. SEM is a fun and constantly...

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. In part 1 of this series, we showed how SEM account...

What’s the key to growing sales, revenue, and profit in the upcoming year? Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? In this e-book, Omnitail walks you through...

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and...

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Krause discusses how to succeed by focusing on the post-click experience. Google AdWords, Bing Ads and other paid media platforms are attractive channels to...

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now...

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide...