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These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast...

The emoji moment was short-lived, if already technically not allowed. Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji to appear alongside the display...

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I...

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at lengt...

Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. We’ve all done it. In our haste to conquer the PPC world, we’ve neglected to check our own work or forgotten to update stuff that we naively...

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding...

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted. Experienced marketers know that where high-consideration purchases are...

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment...

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the...