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People, Videos, News: Twitter Adds New Search Filters

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results...
Posted On 15 Jun 2022
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Webinar: How to Avoid (or Mitigate) Social Media Risk for Your Brand

Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current...
Posted On 07 Jun 2022
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10 Optimization Secrets To Drive More Mobile Traffic From Facebook

One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth...
Posted On 20 May 2022
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Fancy like????… why brands should pay attention to TikTok

Plus, Microsoft’s new credit card ads Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...
Posted On 16 May 2022
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Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more...
Posted On 09 May 2022
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How To Get Started With YouTube Promoted Video

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit...
Posted On 04 May 2022
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Internet-Wide Retargeting POWERED By Social Psychographics

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of...
Posted On 16 Apr 2022
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T-Mobile ‘Remains Firmly in First Place’ in the US 5G Wars

T-Mobile is continuing to dominate the US 5G market, beating both Verizon and AT&T, in OpenSignal’s latest report. T-Mobile, Verizon, and AT&T are racing to switch their networks over to 5G, rolling out new spectrum as fast as they can. T-Mobile gained a huge advantage...
Posted On 30 Jan 2022
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Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will...
Posted On 28 Dec 2021
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Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok....
Posted On 09 Dec 2021
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