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Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of...

T-Mobile is continuing to dominate the US 5G market, beating both Verizon and AT&T, in OpenSignal’s latest report. T-Mobile, Verizon, and AT&T are racing to switch their networks over to 5G, rolling out new spectrum as fast as they can. T-Mobile gained a huge advantage...

The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will...

The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok....

Microsoft has announced that users can ditch the password for their accounts, a move that brings a new level of convenience and security. Remembering passwords has always been a challenge for many, one that grows with the number of services, apps and platforms a person uses. Add...

T-Mobile is making its 5G Home Internet even better, lowering the price from $60 a month to $50. T-Mobile Home Internet is the company’s competitor to broadband and satellite internet. Users receive a modem/router gateway that relies on T-Mobile’s 5G and/or 4G towers to provide...

YouTube Premium and YouTube Music have crossed the 50 million subscriber market, just a few years after Google unveiled YouTube subscriptions. YouTube is the undisputed champion among video platforms, but much of the platform’s income is based on ads. The company does offer a...

Verizon has announced a major expansion of its LTE Home Internet coverage, doubling its footprint, in addition to bringing 5G Home Internet to 7 new cities. Like T-Mobile, Verizon is working to bring its network to bear on the home internet market, providing LTE and 5G solutions....

Elon Musk’s SpaceX is in talks with “several of the airlines” to provide in-flight WiFi using the company’s Starlink satellite internet service. Starlink is the company’s constellation of satellites in low-Earth orbit, designed to provide internet access. Because they are in...

IBM is continuing its breakneck pace of acquiring companies, with Turbonomic the latest acquisition. IBM is working to reinvent itself as a hybrid cloud provider, with plans to spin off its legacy business. To aid in that endeavor, the company has been snapping up startups left...