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Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause...

Shenzhen IVPS Technology Co., Ltd., a Shenzhen, China-based manufacturer of market-leading electronic nicotine delivery system (“ENDS”) products, announced today that it has filed an appeal of FDA’s marketing denial order for six of its popular SMOK®-branded...

Researchers Tree of Thought Prompting outperforms Chain of Thought methods for jailbreaking GPT-4 Researchers discovered a way to defeat the safety guardrails in GPT4 and GPT4-Turbo, unlocking the ability to generate harmful and toxic content, essentially beating a large language...

The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it eliminates one of my favorite and most-used features: “search nearby.” It’s now also somewhat harder to access multiple results on a...

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also...

YouTube is getting a major upgrade thanks to AI-powered dubbing from the team behind Aloud. According to The Verge, YouTube is bringing the Aloud team on board from Google’s Area 120 incubator. The service works by transcribing a video and then translating into multiple...

Apple has announced an expansion of its Self Service Repair program, adding support for the iPhone 14, as well as the M2 MacBook Air and MacBook Pro. Apple has been slowly rolling out its Self Service Repair program, adding support for additional products and models. Today’s...

Rumors of Alexa’s demise are premature, with Amazon poised to give the virtual assistant a major AI upgrade. Amazon’s layoffs hit Alexa development hard, with nearly 2,000 employees in the company’s devices unit impacted. The layoffs had some questioning Alexa’s future, but it...

IT management is increasingly vital to the success of any business in today’s digital era. With the rise of cloud computing, big data, and cybersecurity threats, companies must have an effective IT management strategy to keep pace with the rapidly changing technology landscape....

Brand advertisers will be able to target TV screen viewing for the first time. YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube...