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With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the...

When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension. Google updated its policies for Grants accounts at the start of...

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...

Now you can debug your image license markup in the Rich Results test tool or in Search Console. Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google said on Twitter “we are...

To many this was another example of Google abusing its power. Except it wasn’t, court finds. Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the...

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...

This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search...

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search...