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Google Smart Shopping Campaigns: Everything you need to know to get started

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...
Posted On 21 Jul 2023
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Google investigating missing manual actions

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...
Posted On 12 Jul 2023
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Google might remove search in Australia if forced to pay to link to sites

This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search...
Posted On 04 Jul 2023
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Google Search algorithm watching; Friday’s daily brief

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search...
Posted On 23 Jun 2023
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Google’s newest version of Analytics (GA-4) is here

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...
Posted On 15 Jun 2023
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Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

Also an unconfirmed, Google algorithm update, local search features and video SEO. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the interne...
Posted On 06 Jun 2023
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Google top stories carousel now showing non-AMP listings

Are you noticing your non-AMP pages showing up in this spot now? When Google announced the rollout of the page experience update a week ago, Google told us that last Thursday Google would allow non-AMP pages to show in the top stories carousel. Many of us were checking to see if...
Posted On 24 May 2023
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Google to close Google+ after 7 years: A look back at the impact it once had on Google search

This should come as no surprise, Google is closing down Google+ over lack of use and security issues. Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in...
Posted On 16 May 2023
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Google Ads will soon block ad targeting based on age, gender or interests of people under 18

In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. With virtual school and other online childrens’ enrichment, more kids than ever are online. The sudden influx of online classes and meetups mean that...
Posted On 04 May 2023
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Google Search Console lost performance report data for August 23rd and 24th

The data won’t be replaced or backfilled, as we hoped for. Last week, Google had one of its typical reporting issues where we thought maybe the data was delayed due to some pipeline bug. But it turns out the data that was lost, is likely gone forever and won’t be backfilled...
Posted On 26 Apr 2023
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