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Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming...

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts. Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now...

Google has postponed the launch of Gemini, which was initially set for next week. According to sources for The Information, the delay is due to the AI’s inconsistent performance with non-English queries. Why Was Google Gemini Delayed? Google’s CEO, Sundar Pichai, reportedly...

First-click, linear, time-decay, and position-based options will no longer be available. Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear....

In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. You should see the Review...

Up to four paid business listings will display with direction and click-to-call links. Google announced another addition to its lineup of  mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses...

Initially launched in the U.S. in April, now available worldwide in mid-October. Barry Schwartz on September 30, 2020 at 10:29 am | Reading time: 2 minutes In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping...

Google writes a letter to the United States Intellectual Property Enforcement Coordinator opposing whole-site removal over DMCA complaints. TorrentFreak reports Google is opposing calls from piracy groups such as MPAA and RIAA to remove the whole site from the search results over...

In this first part of our in-depth exploration of the new Google Search Console, we’ll explain the overview section, Performance report and URL inspector. This is the first part of an in-depth series exploring the new Google Search Console interface and all of the...

Google improves its live TV and sports search features. Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over...